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For service managers and operations divisions, 2026 is the watershed. If the AI discussion has so far been confined to chat interfaces (Front-end), it is now clear that the real strategic value lies in changing the deep operational structure. The…
In a world where customers expect attention that is personal, precise and immediate, Hyper-Personalization is turning from an innovative approach into the new standard. It means deep personalization, built on data and artificial intelligence, designed to offer individually tailored experiences…
For years, we have been trying to understand our customers, identify their needs, and create tailored customer experiences. Advanced technologies, together with the ability to process data rapidly and in real time, are gradually moving us beyond traditional customer segmentation…
Choosing between creating a Tribe and managing a cross-functional process is a strategic decision for any organization, particularly for large companies dealing with complex challenges that span multiple functions and areas of expertise. Each model offers distinct advantages, and the…
Around 70 customer service executives from Israel’s leading companies gathered to discuss and learn what Omnichannel really means, where we stand today, and whether there is a gap between current service capabilities and customer expectations. We explored how to make…
In this article, Shimi Ezer, an omnichannel service expert at 7I’s, shares his experience and insights from his time as Head of Customer Service Operations at HOT. Shimi was one of the pioneering service executives to build and implement a…
The 21st century has brought with it a communications revolution. Since the beginning of the century, the use of multiple communication channels and online media has accelerated significantly. Traditional boundaries have been broken down, and the growing use of digital…
This article is based on an executive roundtable hosted by 7I’s and Oracle. The session explored the business potential and opportunities presented by the multichannel world. The discussion centered on four main questions: The discussion focused on four key questions:…